SEO

Domain & structure

• Primary: gstarlink.com
• Historical (redirecting): globalstarlink.com.au
• Multi-region via Shopify Markets: /au, /us, /eu, etc.
• hreflang tags configured for regional variants

Technical SEO (foundation)

Completed:

• Title tags and meta descriptions on all product pages
• Canonical URLs set correctly
• Shopify Markets URL structure
• hreflang implemented
• CSP errors resolved (no longer blocking GTM / Tidio)
• sitemap.xml accessible

In progress:

• Schema markup for products (Product, Offer, Review)
• Core Web Vitals optimization
• Internal linking audit

Content strategy

We under-invest here. Target content types for 2026:

• Destination guides: “Best eSIM for Japan in 2026” — high-intent traffic
• Device compatibility: “Does iPhone X support eSIM?” — long-tail but deep funnel
• Comparison articles: “G-Starlink vs [competitor]” — converts bottom-of-funnel
• Troubleshooting: “eSIM not connecting” — captures problem-aware searchers who may then buy

Publishing cadence target: 2 articles per week minimum. One deep guide + one tactical/troubleshooting.

Keyword research

Starting point keywords (need refinement from real search volume data):

Content governance

• Every new article has a primary keyword + 3–5 supporting keywords
• Titles ≤ 60 chars, meta descriptions ≤ 155 chars
• Internal links to relevant product pages (at least 2 per article)
• Reviewed by [owner] before publish
• Updated / refreshed every 6 months, or sunset if no traffic after 12 months

Measurement

• Primary: organic traffic to gstarlink.com (GA4 organic channel)
• Secondary: ranking positions for target keywords (TBD tooling — Ahrefs / SEMrush / Google Search Console)
• Conversion: organic → purchase rate

Public docs site (SEO angle)

The docs.gstarlink.com site (public Handbook pages) is indexable and can support SEO for support-intent queries (“how to install eSIM”, “what devices support eSIM”). Internal pages are noindex — not visible to Google.